Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not only one quick-win tactic. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Have a Strong On-Page Structure
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – use WordPress, have an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make sure the URL is not padded, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will mean less time and money spent later if you have to fix something.
In addition, when you hire tripleagentdigitalmedia.com/mississauga-seo/, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? It s true. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, you must see if your site is performing badly. Use a speed optimization softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good https://tripleagentdigitalmedia.com/mississauga-seo/.
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as [lsc=42] for the rest of your search engine optimization.